Construction Company AI Buzz Soars Over 80%; BIG DATA Report Reveals "Three New Mindsets Every Builder Must Know"

The housing market officially entered a new phase of "supply exceeding demand" in 2024, with new home supply surpassing 60,000 units while transactions fell below 40,000, compounded by the seventh wave of credit control policies suppressing demand. This has led to increasingly intense sales challenges for construction companies. According to the BIG DATA report, analysis of internet buzz volume from January 1, 2022, to May 31, 2025, using KEYPO shows that inflation and soaring rents over the past three years, particularly after the government launched the New Youth Home Loan policy in 2023, catalyzed a rapid accumulation of "rent vs. buy" buzz. This reached an astounding compound annual growth rate of 89.3%, becoming a major theme in the housing market throughout 2023 and 2024. The question of "does owning a home equal settling down" has become a heated value debate on social media, with continuous video unboxing and KOL discussions, driving new opportunities for project and brand exposure. However, as the housing market cooled in 2025, a single appeal is no longer enough to move consumers, who are now more concerned with cost-performance.

Today’s homebuyers no longer use price as the sole indicator; "living well" is gradually eclipsing "affordability." The report reveals that buzz volume related to "layout" surged by 80% year-over-year in 2024, demonstrating homebuyers' heightened attention to spatial perception, storage efficiency, and living functionality. Netizens and KOLs are actively sharing practical examples of optimized layouts across Facebook groups and YouTube unboxing videos, turning these real experiences into reference points for assessing housing projects. On the other hand, the construction company's service experience has become central to brand evaluation. Instances where companies handle water leakage issues even after the warranty period expires have resonated strongly on platforms like PTT and Threads, reinforcing positive word-of-mouth. Notably, Threads surpassed Facebook for the first time in 2025 to become the most active social community for construction company evaluations. Over half of its users are potential homebuyers under the age of 34, signaling the platform's role in shaping the next wave of brand trust.

In the housing market, construction companies' marketing mindsets are rapidly evolving, shifting from simple sales to creating a holistic experience of "great interiors + great experience + great technology." The report indicates that buzz related to "home purchase includes appliances/furnishings" has surged by nearly 180% over the past three years. This strategy of offering practical and high-value gifts successfully taps into homebuyers’ psychological expectation of "saving money and reducing pressure." When paired with well-known appliance brands, it simultaneously elevates the project’s quality and market positioning. Furthermore, large builders are actively adopting AI technology, not only utilizing AI showroom viewing and AI reception centers to enhance the online experience but also implementing architectural record systems to make the construction process fully transparent, fostering technological trust in the brand. Finally, renovation unboxing and layout transformation shared by netizens and KOLs on social platforms have become a traffic code and key conversion driver for housing projects. In an era dominated by content, the innovation and sincerity that truly resonate are those that make homebuyers feel "great value, great security, and great convenience."

l "The Cold Homebuying Market and Heating Buzz: Three New Mindsets Every Construction Company Should Know" Insight Report: https://dailyview.tw/insight/detail/84