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According to Fourin's World Automotive Survey Monthly Report, the global commercial vehicle market reaches approximately 12 million units annually, with Asia emerging as the fastest-growing region. While this highlights strong market potential, it also reflects increasingly intense competition among brands. In this environment, ISUZU, a leading commercial vehicle brand in Taiwan, has moved beyond its traditional positioning as a purely "functional vehicle" brand. By embracing AI-driven transformation and data technologies, ISUZU aims to build deeper emotional connections with consumers through value-based storytelling, creating a brand image that is both distinctive and human-centered. Ray Huang (黃脩程), General Manager of Taipei Triangle Motors Ltd. (台北合眾汽車), noted that as market dynamics shift rapidly and consumer expectations become more diverse, commercial vehicle brands must move away from purely feature-driven communication. Instead, they need a more strategic, data-driven approach to brand management in order to be seen, understood, and remembered by the broader public.
ISUZU has long possessed strong product and engineering expertise in the commercial vehicle sector. However, its brand visibility was largely confined to specific industry circles. Traditional marketing efforts focused primarily on vehicle performance, fuel efficiency, and durability, effective for reaching core customers, but insufficient for engaging the general public or younger generations.
This created an "echo chamber" effect in brand communication. Determining which audiences were worth targeting and what types of content would generate genuine engagement became a critical challenge for ISUZU.
To address these challenges, Taipei Triangle Motors Ltd. adopted KEYPO (KEYPO 大數據關鍵引擎), a public opinion analytics solution developed by BIG DATA Co., Ltd., to comprehensively upgrade its digital marketing strategy. By analyzing massive volumes of online data, ISUZU gained insights into shifting consumer attention toward different vehicle models and brand-related keywords, as well as emerging market topics.
These insights provided a solid foundation for brand strategy, enabling ISUZU to dynamically adjust messaging and timing to ensure each campaign resonated with the emotional triggers of its target audiences.
Beyond analytics, ISUZU also strengthened its content strategy through DailyView (網路溫度計), producing in-depth video content and thematic storytelling. Topics ranging from post-pandemic logistics trends and Taiwan black bear conservation to road safety were all developed based on data-driven insights and tailored to the interests and language of target audiences.
As a result, ISUZU successfully expanded its brand presence beyond the commercial vehicle industry, reaching broader consumer segments—including younger audiences and digital natives previously outside its marketing radar. This "cross-audience buzz" not only increased brand visibility but also significantly enhanced brand recall and favorability.
Taipei Triangle Motors Ltd. became the authorized master distributor and general agent of the Japanese commercial vehicle brand ISUZU in Taiwan in 2012, overseeing vehicle sales and after-sales services nationwide. Backed by the strengths of the Dah Chong Hong Holdings (DCH), the company has actively expanded its footprint across Taiwan since 2012. Currently, Taipei Triangle Motors operates 11 sales locations, including East Taipei, West Taipei, New Taipei City, Zhongli, Hsinchu, Taichung, Changhua, Yunlin, Chiayi, Tainan, and Kaohsiung. Its after-sales service network spans more than 40 service centers nationwide, providing efficient and customer-focused support. A centralized parts center in Taichung further ensures timely access to high-quality components. Over the past several years, Taipei Triangle Motors has achieved steady and effective market expansion, supported by a strong management team and professional execution. In 2013, the company was recognized as one of the "Top 10 Most Promising Enterprises" at the Golden Torch Awards. Looking ahead, Taipei Triangle Motors remains committed to delivering comprehensive, high-quality, and diversified services, working together with ISUZU commercial vehicle enthusiasts and customers to create new opportunities for growth.
Since its founding in 1993, Wowprime Group has built its growth strategy around one core principle: customer satisfaction. Over the past three decades, the group has expanded into a diversified restaurant conglomerate spanning multiple cuisines and price segments, including steak, hot pot, barbecue, and Chinese dining. As a market leader in Taiwan's food and beverage industry, Wowprime's growth has never slowed. Brand diversification has been a key driver of Wowprime's success, but behind this expansion lies an even more critical capability—deep customer insight. The dining market is inherently dynamic: consumer trends, flavor preferences, and dining behaviors evolve rapidly. Without the ability to respond in real time, brands risk missing valuable market opportunities. This challenge is further amplified by Wowprime's extensive brand portfolio, which requires swift and informed decision-making across product development, market positioning, and public relations. In such an environment, experience and intuition alone are no longer sufficient. What is needed is a decision-making platform that delivers speed, depth, and clarity, enabling fast, decisive, and precise actions in a constantly shifting market.
Since its establishment in 2020, Hsinchu Lioneers has aspired to be more than just a competitor on the court. The professional basketball team set out to become a cultural symbol of Hsinchu, one that embodies local identity and collective pride. Amid the rapid growth of Taiwan's professional basketball scene, with as many as 11 teams competing for audience attention, standing out requires more than athletic performance and compelling content. It also demands the ability to navigate a complex and often volatile public opinion landscape. Edward Chang, General Manager of the Hsinchu Lioneers, emphasized that the team's goal is not merely to secure victories, but to cultivate a sense of citywide identity and positive collective energy that extends beyond the games—making "supporting the Lioneers" a ritual embedded in everyday life for the people of Hsinchu.
According to statistics, the average annual coffee consumption per capita in Taiwan has reached 184 cups, significantly higher than the global average of 126 cups. While this highlights strong market potential, it also underscores the intense competition among coffee brands. The chairman of CAMA CAFE, Benny Ho shared that although the brand has been established for nearly 20 years, competition and challenges have always been constants in the coffee industry. In such a highly competitive environment, CAMA CAFE recognized the need to move beyond traditional marketing approaches and adopt a data-driven strategy to rapidly capture consumer needs and market trends. Through its collaboration with BIG DATA Co., Ltd., CAMA CAFE introduced AI technologies and data analytics tools, successfully transforming from merely "selling coffee" to "selling experiences." This shift positioned the brand as a benchmark for market insight-driven and topic-oriented brand management.
