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Since its founding in 1993, Wowprime Group has built its growth strategy around one core principle: customer satisfaction. Over the past three decades, the group has expanded into a diversified restaurant conglomerate spanning multiple cuisines and price segments, including steak, hot pot, barbecue, and Chinese dining. As a market leader in Taiwan's food and beverage industry, Wowprime's growth has never slowed. Brand diversification has been a key driver of Wowprime's success, but behind this expansion lies an even more critical capability—deep customer insight. The dining market is inherently dynamic: consumer trends, flavor preferences, and dining behaviors evolve rapidly. Without the ability to respond in real time, brands risk missing valuable market opportunities. This challenge is further amplified by Wowprime's extensive brand portfolio, which requires swift and informed decision-making across product development, market positioning, and public relations. In such an environment, experience and intuition alone are no longer sufficient. What is needed is a decision-making platform that delivers speed, depth, and clarity, enabling fast, decisive, and precise actions in a constantly shifting market.
Wowprime Group adopted KEYPO (KEYPO 大數據關鍵引擎) to significantly enhance its market understanding and responsiveness. More than a real-time public opinion monitoring tool, the platform offers keyword tracking, trending topic networks, and sentiment distribution analysis, making it an essential daily resource for cross-functional teams including planning, R&D, marketing, and public relations.
During the development of the hot pot brand Chin Hua Jiao (青花驕), for example, the team monitored consumer discussions around keywords such as "spicy broth," "Sichuan peppercorn," and "broth differentiation." By analyzing these trend patterns, Wowprime was able to validate market interest in specific flavor profiles, improving the success rate of product development while avoiding investments in directions with limited consumer resonance.
In marketing execution, KEYPO (KEYPO 大數據關鍵引擎) functions as a real-time social radar, helping brand teams identify emerging topics and consumer language, and adjust communication timing and content accordingly. When products face reputational risks or public issues, the platform enables rapid identification of online buzz and negative sentiment sources, supporting early risk detection and the formulation of effective response strategies.
For Wowprime, online buzz is no longer just a metric of social engagement, it has become a thermometer of brand–customer relationships. Every data signal represents an opportunity to connect with consumers. With the support of a robust data system, Wowprime can respond more effectively to customer voices and transform feedback into momentum for continuous improvement.
Looking back on its digital transformation journey, Wowprime has not only adopted data technologies but has also embedded a data-driven culture across the organization. This cultural shift has enabled Wowprime to evolve from a single steakhouse brand into a multi-brand, multi-value dining group, and to remain at the forefront of culinary innovation in Taiwan.
Founded in 1993, Wowprime Group operates through a multi-brand, multi-category strategy spanning Chinese, Western, hot pot, barbecue, Japanese, and Korean cuisines. With over 400 locations and more than 23 million customer visits, Wowprime Group stands as one of the most influential restaurant groups in Taiwan.
Since its establishment in 2020, Hsinchu Lioneers has aspired to be more than just a competitor on the court. The professional basketball team set out to become a cultural symbol of Hsinchu, one that embodies local identity and collective pride. Amid the rapid growth of Taiwan's professional basketball scene, with as many as 11 teams competing for audience attention, standing out requires more than athletic performance and compelling content. It also demands the ability to navigate a complex and often volatile public opinion landscape. Edward Chang, General Manager of the Hsinchu Lioneers, emphasized that the team's goal is not merely to secure victories, but to cultivate a sense of citywide identity and positive collective energy that extends beyond the games—making "supporting the Lioneers" a ritual embedded in everyday life for the people of Hsinchu.
According to Fourin's World Automotive Survey Monthly Report, the global commercial vehicle market reaches approximately 12 million units annually, with Asia emerging as the fastest-growing region. While this highlights strong market potential, it also reflects increasingly intense competition among brands. In this environment, ISUZU, a leading commercial vehicle brand in Taiwan, has moved beyond its traditional positioning as a purely "functional vehicle" brand. By embracing AI-driven transformation and data technologies, ISUZU aims to build deeper emotional connections with consumers through value-based storytelling, creating a brand image that is both distinctive and human-centered. Ray Huang (黃脩程), General Manager of Taipei Triangle Motors Ltd. (台北合眾汽車), noted that as market dynamics shift rapidly and consumer expectations become more diverse, commercial vehicle brands must move away from purely feature-driven communication. Instead, they need a more strategic, data-driven approach to brand management in order to be seen, understood, and remembered by the broader public.
According to statistics, the average annual coffee consumption per capita in Taiwan has reached 184 cups, significantly higher than the global average of 126 cups. While this highlights strong market potential, it also underscores the intense competition among coffee brands. The chairman of CAMA CAFE, Benny Ho shared that although the brand has been established for nearly 20 years, competition and challenges have always been constants in the coffee industry. In such a highly competitive environment, CAMA CAFE recognized the need to move beyond traditional marketing approaches and adopt a data-driven strategy to rapidly capture consumer needs and market trends. Through its collaboration with BIG DATA Co., Ltd., CAMA CAFE introduced AI technologies and data analytics tools, successfully transforming from merely "selling coffee" to "selling experiences." This shift positioned the brand as a benchmark for market insight-driven and topic-oriented brand management.
