

The "100 MVP Managers 2025" selection, hosted by Manager Today magazine, has entered its 18th edition, with the awards ceremony recently held at the Shangri-La Far Eastern, Taipei. Amidst global upheaval, rising geopolitical risks, and rapidly advancing technology, worldwide enterprises face unprecedented challenges and transitions. This year's selection focused on outstanding managers who have excelled in navigating change and creating value for their organizations, honoring 100 leaders from various industries.

BIG DATA Co., Ltd.’s commitment to promoting sustainable cross-sector collaboration has been recognized! The first "ESG for Culture Impact Awards," hosted by the Taiwan Creative Content Agency (TAICCA), held its ceremony on the 21st. BIG DATA Co., Ltd.'s platform, DailyView, won the "Multi-Collaboration Award" for its series of reports, "Looking Back at the Vanishing Cultural Coordinates Under the Wave of Technology." Weiwei Chiang, COO of BIG DATA, who accepted the award, stated that BIG DATA Co., Ltd. is long dedicated to data insight, content reporting, and issue curating. This award showcases BIG DATA's strength and corporate responsibility in cultural communication, cross-sector collaboration, and promoting sustainability.

The wave of artificial intelligence is changing the rules across many industries and rapidly altering the nature and complexity of financial crime. Celebrating its tenth anniversary, data technology leader BIG DATA Co., Ltd. today (October 8th) announced a strategic collaboration and the signing of a Memorandum of Understanding (MOU) with Deloitte Taiwan, the nation's largest accounting firm. The partnership aims to jointly promote data-driven technology-based fraud prevention services, assisting domestic enterprises in actively analyzing complex financial crime activities and utilizing AI to enhance fraud detection effectiveness. This collaboration will enable companies to boost fraud detection efficiency and help protect clients' valuable assets.

The "pet economy" continues to heat up. Data technology leader BIG DATA Co., Ltd. today (August 29th) released its latest "Turning Food into Gold: 2025 Pet Food Hot Spots" Insight Report. Through its public opinion analysis software, KEYPO, the report observed the period from July 1, 2021, to June 30, 2025, finding that despite fierce market competition, the overall key buzz volume continues to grow year over year. Notably, the buzz surrounding "functional canned food" grew by nearly 59% over four years. Pet owners' selection logic has evolved from "just feeding the pet" to prioritizing "effective and safe eating." Furthermore, in 2025, the buzz volume for dog food brands' direct-to-consumer (D2C) channels increased by 195% annually, surpassing Shopee to become the leading online channel, accounting for 43.4%. BIG DATA Co., Ltd. points out that pet owners' consumption behavior is shifting from price sensitivity to focusing on product ingredients, usage scenarios, and authentic recommendations, with a high concentration on brand private domain marketing and personalized interaction. Recently, BIG DATA Co., Ltd. once again partnered with AI-leading marketing technology company adGeek to jointly host the seminar "Reap the Pet Profits! Full-Process Strategy for AI Data-Driven Customer Acquisition to Conversion." Chen Chao-Hsiung, Director of Data Solutions at BIG DATA Co., Ltd., and Liu Chia-Chih, Associate Deputy Director of Customer Success at adGeek, provided in-depth analysis from the perspectives of data insight, media planning, and practical experience, dissecting how brands can utilize AI Agent technology to grasp pet owners' purchasing intentions and behavioral profiles, achieving precise marketing that "addresses the right pain points and caters to individual preferences."

As the housing market continues to cool down, how can construction companies break through and flip public decision-making on home purchases? Data technology leader BIG DATA Co., Ltd. today (July 30th) released its latest Insight Report, "The Cold Homebuying Market and Heating Buzz: Three New Mindsets Every Construction Company Should Know." Through its public opinion analysis software, KEYPO, the report observed the period from January 1, 2022, to May 31, 2025, finding that despite the competitive pressure of a "massive supply surge," key consumer buzz volume continues to grow. While "rent vs. buy" buzz soared 89.3% over three years, it reversed in 2025 to favor "buying is more cost-effective," reflecting a rapid shift in consumer perception. Furthermore, the buzz surrounding "home purchase includes furnishings/appliances" has seen over 50% growth for two consecutive years. Large construction companies are also capitalizing on the AI wave by integrating technology from construction to showroom viewing to highlight brand technical strength—all visible highlights of the latest trends. BIG DATA Co., Ltd. indicates that the consumer home-buying journey is shifting from "comparing price and location" to pursuing a complete feeling of "high trust, genuine experience, and shareability." In 2025, Threads for the first time surpassed Facebook to become the hottest social media platform for construction company evaluations. Discussions on technological applications like AI showroom viewing and architectural records are also consistently heating up. Housing market competition has evolved from a "price war" to a "trust war" and "experience war." Only by leveraging data insight to address demand and crafting a home-buying experience that is genuinely felt and enjoyable to share on social media can a real estate brand achieve a critical breakthrough.

Data technology leader BIG DATA Co., Ltd. hosted its annual technical event, BIG DATA EVENT 2025, yesterday (June 19th), centered on the theme "AI. TRUST. INSIGHTS. From Data to Decisions." Marking the company's 10th anniversary, the event saw the release of several brand-new AI products, including KEYTECTOR for enterprise anti-counterfeiting detection, KEYKYC for real-time commercial risk intelligence, and the AI Public Opinion Analyst KEYPO Agent. The event also featured Associate Professor Ling-Jye Kung from the Department of Information Management at National Taiwan University, who shared insights on how AI technology plays a crucial role in rebuilding trust. Staney Chin, Founder and CEO of BIG DATA Co., Ltd., stated that the company has consistently maintained data technology as its core and trust as its foundation, continuously investing in AI research and product upgrades. Looking ahead to the next decade, the company will continue to utilize the "Intelligent Data Value Chain" full-process data service to fully assist enterprises in transforming data into valuable, reliable, and actionable decision assets.