Loading...
The "pet economy" continues to heat up. Data technology leader BIG DATA Co., Ltd. today (August 29th) released its latest "Turning Food into Gold: 2025 Pet Food Hot Spots" Insight Report. Through its public opinion analysis software, KEYPO, the report observed the period from July 1, 2021, to June 30, 2025, finding that despite fierce market competition, the overall key buzz volume continues to grow year over year. Notably, the buzz surrounding "functional canned food" grew by nearly 59% over four years. Pet owners' selection logic has evolved from "just feeding the pet" to prioritizing "effective and safe eating." Furthermore, in 2025, the buzz volume for dog food brands' direct-to-consumer (D2C) channels increased by 195% annually, surpassing Shopee to become the leading online channel, accounting for 43.4%. BIG DATA Co., Ltd. points out that pet owners' consumption behavior is shifting from price sensitivity to focusing on product ingredients, usage scenarios, and authentic recommendations, with a high concentration on brand private domain marketing and personalized interaction. Recently, BIG DATA Co., Ltd. once again partnered with AI-leading marketing technology company adGeek to jointly host the seminar "Reap the Pet Profits! Full-Process Strategy for AI Data-Driven Customer Acquisition to Conversion." Chen Chao-Hsiung, Director of Data Solutions at BIG DATA Co., Ltd., and Liu Chia-Chih, Associate Deputy Director of Customer Success at adGeek, provided in-depth analysis from the perspectives of data insight, media planning, and practical experience, dissecting how brands can utilize AI Agent technology to grasp pet owners' purchasing intentions and behavioral profiles, achieving precise marketing that "addresses the right pain points and caters to individual preferences."
As the housing market continues to cool down, how can construction companies break through and flip public decision-making on home purchases? Data technology leader BIG DATA Co., Ltd. today (July 30th) released its latest Insight Report, "The Cold Homebuying Market and Heating Buzz: Three New Mindsets Every Construction Company Should Know." Through its public opinion analysis software, KEYPO, the report observed the period from January 1, 2022, to May 31, 2025, finding that despite the competitive pressure of a "massive supply surge," key consumer buzz volume continues to grow. While "rent vs. buy" buzz soared 89.3% over three years, it reversed in 2025 to favor "buying is more cost-effective," reflecting a rapid shift in consumer perception. Furthermore, the buzz surrounding "home purchase includes furnishings/appliances" has seen over 50% growth for two consecutive years. Large construction companies are also capitalizing on the AI wave by integrating technology from construction to showroom viewing to highlight brand technical strength—all visible highlights of the latest trends. BIG DATA Co., Ltd. indicates that the consumer home-buying journey is shifting from "comparing price and location" to pursuing a complete feeling of "high trust, genuine experience, and shareability." In 2025, Threads for the first time surpassed Facebook to become the hottest social media platform for construction company evaluations. Discussions on technological applications like AI showroom viewing and architectural records are also consistently heating up. Housing market competition has evolved from a "price war" to a "trust war" and "experience war." Only by leveraging data insight to address demand and crafting a home-buying experience that is genuinely felt and enjoyable to share on social media can a real estate brand achieve a critical breakthrough.