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According to statistics, the average annual coffee consumption per capita in Taiwan has reached 184 cups, significantly higher than the global average of 126 cups. While this highlights strong market potential, it also underscores the intense competition among coffee brands. The chairman of CAMA CAFE, Benny Ho shared that although the brand has been established for nearly 20 years, competition and challenges have always been constants in the coffee industry. In such a highly competitive environment, CAMA CAFE recognized the need to move beyond traditional marketing approaches and adopt a data-driven strategy to rapidly capture consumer needs and market trends. Through its collaboration with BIG DATA Co., Ltd., CAMA CAFE introduced AI technologies and data analytics tools, successfully transforming from merely "selling coffee" to "selling experiences." This shift positioned the brand as a benchmark for market insight-driven and topic-oriented brand management.
Previously, CAMA CAFE relied heavily on conventional market research and in-store feedback. This resulted in slow data acquisition and limited visibility into real-time market changes.
At the same time, the lack of immediate insights into consumer preferences and trending topics often caused marketing content to miss its target audience. In addition, the inability to monitor brand buzz and online sentiment in real time led to delayed responses in public relations and campaign management, resulting in missed opportunities to lead conversations.
These challenges constrained the brand's scalability and responsiveness, preventing potentially strong marketing strategies from achieving maximum impact.
CAMA CAFE leveraged two core tools from BIG DATA Co., Ltd.'s KEYPO Suite, KEYPO (KEYPO 大數據關鍵引擎) and KEYDERS (KEYDERS 網路意見領袖搜尋引擎) to comprehensively upgrade its market analysis and marketing execution capabilities.
Through semantic analysis and trend monitoring technologies, the brand can now instantly identify the topics and keywords consumers are discussing online, allowing for agile adjustments to marketing strategies. AI-powered analysis further enables deep exploration of interactions across social media platforms, forums, and news outlets, uncovering latent consumer needs and emotional drivers.
Chairman Ho noted that these data-driven insights allow CAMA CAFE to precisely map market dynamics and design marketing campaigns that resonate with consumers' language and emotions, significantly enhancing engagement and content relevance.
At the same time, real-time monitoring of brand exposure helps optimize advertising and campaign strategies, while enabling the brand to quickly understand authentic consumer feedback on social platforms and respond proactively to protect and strengthen brand reputation.
Founded in 2006, CAMA CAFE is the world's largest fresh-roasted coffee chain. Driven by an innovative brand philosophy, CAMA CAFE delivers fresh, high-quality coffee, food, and experiences that energize customers every day. CAMA CAFE showcases the complete "Bean to Cup" process in-store, from hand-selecting green beans and on-site roasting to precise extraction, paying close attention to every detail from raw beans to the final cup. This commitment allows customers to enjoy a truly five-senses coffee experience and helps bring the culture of fresh-roasted coffee to the global stage.
Since its founding in 1993, Wowprime Group has built its growth strategy around one core principle: customer satisfaction. Over the past three decades, the group has expanded into a diversified restaurant conglomerate spanning multiple cuisines and price segments, including steak, hot pot, barbecue, and Chinese dining. As a market leader in Taiwan's food and beverage industry, Wowprime's growth has never slowed. Brand diversification has been a key driver of Wowprime's success, but behind this expansion lies an even more critical capability—deep customer insight. The dining market is inherently dynamic: consumer trends, flavor preferences, and dining behaviors evolve rapidly. Without the ability to respond in real time, brands risk missing valuable market opportunities. This challenge is further amplified by Wowprime's extensive brand portfolio, which requires swift and informed decision-making across product development, market positioning, and public relations. In such an environment, experience and intuition alone are no longer sufficient. What is needed is a decision-making platform that delivers speed, depth, and clarity, enabling fast, decisive, and precise actions in a constantly shifting market.
Since its establishment in 2020, Hsinchu Lioneers has aspired to be more than just a competitor on the court. The professional basketball team set out to become a cultural symbol of Hsinchu, one that embodies local identity and collective pride. Amid the rapid growth of Taiwan's professional basketball scene, with as many as 11 teams competing for audience attention, standing out requires more than athletic performance and compelling content. It also demands the ability to navigate a complex and often volatile public opinion landscape. Edward Chang, General Manager of the Hsinchu Lioneers, emphasized that the team's goal is not merely to secure victories, but to cultivate a sense of citywide identity and positive collective energy that extends beyond the games—making "supporting the Lioneers" a ritual embedded in everyday life for the people of Hsinchu.
According to Fourin's World Automotive Survey Monthly Report, the global commercial vehicle market reaches approximately 12 million units annually, with Asia emerging as the fastest-growing region. While this highlights strong market potential, it also reflects increasingly intense competition among brands. In this environment, ISUZU, a leading commercial vehicle brand in Taiwan, has moved beyond its traditional positioning as a purely "functional vehicle" brand. By embracing AI-driven transformation and data technologies, ISUZU aims to build deeper emotional connections with consumers through value-based storytelling, creating a brand image that is both distinctive and human-centered. Ray Huang (黃脩程), General Manager of Taipei Triangle Motors Ltd. (台北合眾汽車), noted that as market dynamics shift rapidly and consumer expectations become more diverse, commercial vehicle brands must move away from purely feature-driven communication. Instead, they need a more strategic, data-driven approach to brand management in order to be seen, understood, and remembered by the broader public.
