Award
Achieving New Heights! BIG DATA Company Wins "Private Sector Brand Communication Award" at the 2024 Distinguished Public Relations Awards
The "2024 Distinguished Public Relations Awards," organized by the Public Relations Foundation, recently held its ceremony at the International Convention Hall of Shih Hsin University's College of Management. BIG DATA Co., Ltd. made its debut appearance, competing in the "Private Sector Brand Communication Award" category with its "Perfect Full Moon" Mid-Autumn cultural and creative floral gift set. By skillfully using its brand data capabilities to identify the key factors influencing Mid-Autumn gift boxes and converting this data into physical Chinese pastries, the creativity of transforming the virtual into the tangible deeply impressed the judges. The company clinched the Award of Excellence in the "Private Sector Brand Communication Award" category. Chiang Chih-Wei, COO of BIG DATA Co., Ltd., expressed her gratitude to the judging committee for their affirmation, the execution team at BIG DATA, and CNFlower for the exquisite floral gifts. She stated that DailyView continues to provide readers with rich and interesting data analysis content through the KEYPO Big Data Key Engine. To enhance the BIG DATA corporate brand impression, the company chose the Mid-Autumn Festival to transform "cold data" into a creative, heartfelt gift box, starting with its own brand, aspiring to bring more tangible, beautiful life experiences to others.
The "2024 Distinguished Public Relations Awards" is now in its 14th edition, held biennially for over 20 years to highlight the value and effectiveness of public relations. It is divided into 12 categories. The "Private Sector Brand Communication Award" specifically recognizes enterprises that successfully use public relations to communicate their product or brand's positioning, philosophy, and spirit to their target audience. Breaking away from traditional Mid-Autumn gift boxes, BIG DATA Co., Ltd. partnered for the first time with premium floral aesthetics brand CNFlower. Using the internet buzz volume crawling technology of KEYPO, they curated nine popular Chinese pastries, including: Yoshi Backery's "Mid-Autumn Red Soil Egg Yolk Pastry" (known as the Hermès of egg yolk pastries), Jiu Zhen Nan's signature "Green Bean Cake," Taipei LeeChi's "Taro Pastry," Chia Te's "Pineapple Cake" (a top Taiwanese souvenir), SunnyHills' "Pineapple Cake", Pan's popular "Phoenix Cake," Yu Jan Shin's symbolic "Mini Butter Pastry," Wu Er's specified "Sesame Cake," and the "Egg Yolk Pastry" thoughtfully made by the Syin-Lu Social Welfare Foundation.
The design team used a tranquil midnight blue for the outer box, paired with a gradient of warm yellow moonlight, symbolizing the container of longing and blessings. The center of the gift box features a see-through design, offering a clear view of the autumn floral gift prepared by CNFlower founder, Alfie Ling, inspired by "Flowers Blooming in an Autumn Feast." Integrated into the warm yellow moonlight, recipients immediately feel the romance, abundance, and aesthetic warmth of the Mid-Autumn Festival upon receiving the gift. As the gift boxes were delivered to clients and friends, recipients shared their surprise on social media. However, the gift boxes were limited edition and "not for sale," which was a disappointment for many.
Distinguished Public Relations Awards 2024 – Private Sector Brand Communication Award received by BIG DATA Co., Ltd. is not only an affirmation of its brand communication capabilities but also a demonstration of BIG DATA's strength in cross-brand and cross-media execution. Moving forward, the company will more actively explore and provide innovative data intelligence analysis, platforms, and services to help benevolent enterprises achieve a beautiful and sustainable future.
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BIG DATA Focuses on Talent Strategy, Re-commits to "2025 TALENT, in Taiwan Alliance for Talent Sustainability"
Facing the escalating challenges of declining birth rates and an aging population, Taiwan's labor market is experiencing an unprecedented talent gap, with the National Development Council projecting a shortage of 480,000 professional talents by 2030. The wave of AI transformation is accelerating corporate digitalization, further exacerbating the scarcity of specialized talent in the data technology sector. To continuously reinforce talent sustainability and deepen corporate competitiveness, BIG DATA Co., Ltd. today (March 14th) officially announced its renewed commitment to the "TALENT, in Taiwan Alliance for Talent Sustainability," endorsing the six major talent sustainability indicators: "Meaning & Value," "Diversity & Inclusion," "Compensation & Incentives," "Physical & Mental Health," "Cultivation & Growth," and "Communication & Experience." Wei Chiang, COO of BIG DATA Co., Ltd., stated that talent is the core driver of enterprise development and a key indicator influencing corporate competitiveness. "By combining resources from industry, government, and academia, along with our own data technology influence, we will continue to invest in talent development, promoting a diverse, inclusive, and innovative workplace where both the company and its talent can achieve mutual growth."
BIG DATA and STUF Announce Top 10 Companies for "Youth Empowerment Positive Influence"
BIG DATA Co., Ltd. and the STUF United Fund Asia-Pacific Center (STUF APC) today (January 24th) announced the Top 10 Companies for "Youth Empowerment Positive Influence." This survey utilized KEYPO to assess Taiwan's top 500 listed companies by market value from January 1, 2021, to September 30, 2024. Companies were evaluated based on their international influence, youth engagement, tangible results, and innovation and sustainability performance. Companies including Uni-President (7-Eleven Taiwan), FamilyMart, China Steel Corporation (CSC), and Formosa Petrochemical made the list. Wei Chiang, COO of BIG DATA Co., Ltd., stated that cultivating young talent is a long-term investment in a company's hidden value. This survey selected 20 listed companies by BIG DATA, which STUF APC then narrowed down to 10. Rebecca Shen, Director of STUF and CEO of the COP project, emphasized that youth are not just the hope for the future but a force for change today, and corporate support amplifies their influence. This collaboration embodies this spirit, hoping to inspire more enterprises to work together, promote generational coexistence, and showcase Taiwan’s sustainability value to the world.
