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Fengze Medical Group has built its brand around integrated Traditional Chinese and Western Medicine treatment, growing into a healthcare network spanning Taoyuan, New Taipei, Hsinchu, and Taichung. According to Chen Kuan-jen, CEO of Fengze Medical Group, his past understanding of the essence of medicine was to focus solely on perfecting clinical expertise within the consultation room. But as the group expanded, he came to realize that medicine could no longer stop there—the team also needed to pay attention to what was happening beyond the clinic walls, or even their best efforts would yield diminishing returns. For Fengze Medical Group, the ultimate goal is to bring medical-center-level quality of care directly into every community.
Fengze Medical Group draws on KEYPO Big Data Intelligence and DailyView, both under BIG DATA Co., Ltd., to extend patient-physician interactions beyond the consultation room and into the broader landscape of online public opinion. Through KEYPO Big Data Intelligence, the medical team can track, in real time, what health-related topics are drawing public attention and discussion across different seasons and solar terms. This allows them to fine-tune the angle and pacing of their health communication, ensuring content genuinely addresses the concerns people have in the moment, rather than simply broadcasting what the institution wants to say. DailyView, in turn, uses engaging, accessible data storytelling to help accurate health information spread further, supporting the medical group's broader mission of public health education. For physicians on the front lines, this data-driven perspective means they can anticipate what kind of online information patients may bring into the consultation room. This allows them to more precisely address misconceptions and reinforce accurate understanding during patient communication, reducing misunderstandings caused by gaps in information. For Fengze Medical Group, data serves as more than just a public opinion monitoring tool, it functions as a bridge, connecting medical-center-level expertise with the real needs of the community. By using data to understand what people are thinking and worried about, Fengze Medical Group is able to embed both professionalism and trust into every act of health communication, continuing to lead the way in integrated Chinese-Western medicine and community-based healthcare.
Founded by Chen Kuan-jen, Fengze Medical Group is built on a foundation of integrated Traditional Chinese and Western Medicine treatment. Today, its clinics span Taoyuan, New Taipei, Hsinchu, and Taichung, with a mission to bring medical-center-level quality of care into communities across Taiwan.
Since its founding in 1993, Wowprime Group has built its growth strategy around one core principle: customer satisfaction. Over the past three decades, the group has expanded into a diversified restaurant conglomerate spanning multiple cuisines and price segments, including steak, hot pot, barbecue, and Chinese dining. As a market leader in Taiwan's food and beverage industry, Wowprime's growth has never slowed. Brand diversification has been a key driver of Wowprime's success, but behind this expansion lies an even more critical capability—deep customer insight. The dining market is inherently dynamic: consumer trends, flavor preferences, and dining behaviors evolve rapidly. Without the ability to respond in real time, brands risk missing valuable market opportunities. This challenge is further amplified by Wowprime's extensive brand portfolio, which requires swift and informed decision-making across product development, market positioning, and public relations. In such an environment, experience and intuition alone are no longer sufficient. What is needed is a decision-making platform that delivers speed, depth, and clarity, enabling fast, decisive, and precise actions in a constantly shifting market.
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Since its establishment in 2020, Hsinchu Lioneers has aspired to be more than just a competitor on the court. The professional basketball team set out to become a cultural symbol of Hsinchu, one that embodies local identity and collective pride. Amid the rapid growth of Taiwan's professional basketball scene, with as many as 11 teams competing for audience attention, standing out requires more than athletic performance and compelling content. It also demands the ability to navigate a complex and often volatile public opinion landscape. Edward Chang, General Manager of the Hsinchu Lioneers, emphasized that the team's goal is not merely to secure victories, but to cultivate a sense of citywide identity and positive collective energy that extends beyond the games—making "supporting the Lioneers" a ritual embedded in everyday life for the people of Hsinchu.
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